About Us
Our Vision
A loving world built by the unique beauty of people and technology, for people.
Mission
To unlock the potential of human and emerging technology collaboration, while putting guardrails in place to ensure technology contributes to REAL societal advancement.
Values
Compassion
AI will touch everyone, which is why it is our duty to ensure the best outcomes for humanity.
Pluralism
There are many perspectives on AI, and everyone's view matters. We will take everything on board and unearth opportunities that benefit all.
Receptive
The AI world is unlike anything ever seen before, with thousands of advancements made daily. We are adaptable and take time to learn, maintaining our position at the forefront.
Transparent
We are proud of our work and have nothing to hide. Being totally honest, and sometimes having uncomfortable conversations, gets us to the best answer.
Amplify
We uncover and bring to light the unique edge of the people and teams that we work with.
Rigour
We get into the detail, because that is where we unearth unique beauty. There is no shortcut to greatness.
ESG. Every Letter Matters.
Our mission is socially focused, and our ambition is to improve lives with Artificial Intelligence. We also recognise that AI can be energy-intensive, so we continually explore ways to reduce our projects' environmental impact - from green prompt engineering to influencing legislation. Strong governance makes this possible: we regularly evaluate our structure, decisions and the team we are building.
Founder's Story
The Genesis
It all started in the early 2000s; the Otobo family purchased their first PC - a massive monitor, a bulky computer tower with a slot for a floppy disk and an old-school ball mouse. Little Davidson was instantly glued to the computer and felt a sense of magic when operating it, which was further intensified when the family invested in AOL dial-up internet.
Davidson's pursuit of magic continued from primary school IT classes to university, where he studied Electronic and Computer Engineering. He has worked on projects ranging from using automation technology to save major corporations millions of pounds to creating an AI platform (pre-ChatGPT) that saves lives by predicting the likelihood of road accidents UK-wide.
Davidson widened his experience in the business world, working at the likes of Accenture, where he helped organisations develop new products and services.
Seeing the impact AI could have on humanity, Davidson felt compelled to help ensure it has a positive impact. This led to the creation of 4REAL.
